Blogging is big business. Some people blog for work and make a living from it. Some people blog for fun, writing about their hobbies and interests. Many businesses blog about their business. One of the best things about blogging is that you can do it from anywhere. Blogging is a great way to demonstrate knowledge and expertise in your given field and to share that knowledge with a widespread audience.
Getting stuck - in
Dealing with writers block is no fun. It happens. Sometimes you get stuck and can't think of anything to write about. Look around you. If you're out and about, you never know when inspiration will strike. You may do or see something that will provide good content for your next post. Once you get into the 'zone' you'll see that content is everywhere!
If you're running a business, have you covered all of the services you offer? Take a look at your website, what can you expand on?
Try different styles of writing - rather than describing a service, write a case study relating to a successful project with a client. Tell your readers about how your service has solved a problem for a client. Write a 'How To...' guide to demonstrate your practical knowledge. Give readers your own personal story, how did you come to be a business owner, what drives you to succeed? Lists! People like reading lists, they're easy to follow and quick to read. You could share ideas for resources, tools that you've tried and tested, what was good about them, what wasn't so good and why.
Writing about your work helps to clarify your thinking. You need a start, a middle and an end so you begin to break down the subject to give it that logical flow. Knowledge expansion is another plus point to blogging. Even if you know your subject, research will help you to confirm some of the facts. This, in turn, provides credibility for you and your business. You can be seen as someone who really knows what they're talking about. Enhancing your network and potentially gaining new business is yet another positive side of blogging, not to mention all the promotional work you are doing for your business when sharing information. Give your reader evidence that you are the master of your market!
Now that you have the written material - where to post? Start with your website, set up a blog and use it! Keep it updated. Aside from a website there are a number of places online where you can post your blogs. Some are free some are not but costs are generally quite low. Here's a link to get you started, courtesy of StyleCaster: The 10 Best Free Blog Sites
As with anything else, if you want to make a name as a blogger, expand your business, increase your network and be the go to person to read on your given subject - you need to blog on a regular basis. This can be time consuming, especially if you have a job or run a business. There are many virtual workers, assistants, freelance PA's who offer assistance to bloggers. Most will ghost write, provide content, take the raw work; format, edit, add imagery and upload, plus deal with any comments and queries. If you've been thinking about it - what's stopping you? Stop thinking. Start writing.